Grace Church is a small church in Rolla, Missouri with big dreams and some of the warmest people you’ll ever meet. Their simple vision of helping people fully follow Jesus Christ inspired me to create a mark that was both simple and striking when set next to the typical Christian icons that pervade the normative church brand landscape. Although crosses, doves and bibles are standard in contemporary Christian culture, I found them to be ineffective from overuse and opted for a less than orthodox approach.
The final mark is a visual expression of “grace”, with an intentional sweeping flow, like liquid filling a basin — a reminder of God’s grace pouring into a life. At a smaller scale, the mark serves as a representation of a droplet of blood, communicating the sanctity of Jesus’ sacrifice on the cross, wheras a larger iteration reveals the subtle twist of flame near the top of the mark, hinting at the presence of the Holy Spirit. The three persons of the Holy Trinity are communicated simultaneously in the final logo.
In addition to the mark, the title was given a custom treatment, establishing a rigid structure to contrast and complement the circular features of the mark. The tall x-height of the letterforms denote dignity and strength in conjunction with the boldness of the blood-red color selection.
A full color scheme was established for the Grace Church identity, centering around the intial blood-red hue. A deeper wine-red color was selected as well as three muted “coffee shop” hues to complete the main color scheme.
Font selection was the final piece of the branding elements with a recommendation of Futura, a modern sans-serif, for headings along with Adobe Caslon Pro for body copy.
All of these branding elements were integrated into a full branding package including mockups and ready-for-print designs for brochures, connection cards, business cards, CDs, Eblast templates, digital assets, social media graphics, stationary, name badges, and a custom website.
The website was the largest asset of the group and was treated as a separate project altogether. Hours of in-depth conversations regarding the “feel” of the website and its role as the “front door” of the church for many people led to a heavily photo-centric site with conversational-style copy and an intense focus on user interaction and user experience.
Every element of the website has been optimized with the visitor in mind, from the Home page greeting to the custom categories on the Feed. A contrast of the red against the coffee shop inspired hues in conjunction with high quality photos from Taisia Gordon work together to communicate the warmth of the people of Grace Church.
An arsenal of custom icons were designed to help identify the core areas of the website as well as distinct color schemes for the Growth Track page and the Feed. Additionally, the entire site is responsive, meaning no matter what device or machine the visitor happens to be using, the site layout and content adapts automatically for an optimal user experience.
As is the case with any website, it is still evolving and improving. I am continuing to work with Grace Church to better optimize their website for an even smoother user experience. We also continue to work together on additional print and digital projects utilizing their branded assets.
The entirety of the project has helped establish a newfound clarity of vision and organizational unity to Grace Church. Every brand asset and web element communicates boldness and warmth, attracting new visitors and encouraging those that are already a part of the Grace Church family.
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